POLARITY SERVICES
BRAND OF BRANDS
Its founder, Pol Rendé, understands cultural sensitivity as a pillar to detect what moves society and allows brands to fit within the cultural context. Relationships are also key.
Being connected with the people and movements that are the protagonists of the moment is fundamental to provide creative solutions that manage to generate an impact on the new generations.
Its founder, Pol Rendé, understands cultural sensitivity as a pillar to detect what moves society and allows brands to fit within the cultural context. Relationships are also key.
Being connected with the people and movements that are the protagonists of the moment is fundamental to provide creative solutions that manage to generate an impact on the new generations.
‘We live in the era of super-content. The construction of a brand is strictly based on the creation of visual narratives and the capacity to generate actions that allow it to be in direct contact with its audience, achieving personification through PR’.
This is why POLARITY focuses on three key services: content creation, PR and production.
Pol Rendé embarks on this adventure after working for large companies such as Nike and Inditex, and relevant brands such as Thinking MU or VICIO, which has allowed him to understand what brands need to dilute themselves in culture and represent a generation, a movement, a social pulse. This has allowed him to understand what brands need to be diluted in culture and to represent a generation, a movement, a social pulse.
‘I want POLARITY to become a brand in its own right. I have always been, am and will always be passionate about brands, and therefore, I want my agency to be a brand defined by <<feina ben feta>> (good job done), so that other brands that I admire will be inspired as I have been inspired by them’.
After a year of strategically shaping the project, Pol Rendé has already been working for brands such as Desigual, Brownie, Rígido, Lacoste, Scalpers, MO Eyewear or Soho House, and he has collaborated as a freelancer in the production of global campaigns for international clients such as Oakley, Converse, Royal Enfield or Nike.
‘I want POLARITY to become a brand in its own right. I have always been, am and will always be passionate about brands, and therefore, I want my agency to be a brand defined by <<feina ben feta>> (good job done), so that other brands that I admire will be inspired as I have been inspired by them’.
ABOUT POLARITY
Founded by Pol Rendé, POLARITY is a creative agency that aims to blur the line between brands and culture. Based in Barcelona but operating globally, POLARITY seeks to authentically connect with the younger generation through content creation, event and campaign production and PR.
For more information, visit www.polarity-services.com